HERD

Herd launched in 2019 to prove that great design can be both a source of joy and a solution to the waste age in which we live. Their mission is to make life easier for #herders – those who carry everyone’s hopes and dreams (and their clobber). From the commute and the school run to the shops, the gym, the picnic, the festival, the beach – wherever you are, Herd bags are designed to be useful and beautiful.

Designed for life: Strong. Made from woven polypropylene (WPP) which is strong and easy to wipe clean – throw anything in it.

Versatile: Long and short cotton handles, so you can carry in your hand or over your shoulder. There’s also an internal zip pocket perfect for phones, keys and cards.

Recycled: their bags are made from recycled plastic water bottles (16 bottles in each bag to be precise).

“When I first thought up the idea of Herd I was working in corporate sustainability and was thinking of ways that creative design could help us repurpose waste. I was also a mother to three children who needed heavy duty bags for all the clobber I was constantly carrying, but I wanted designs that were joyful, even if the task wasn’t! Herd was my answer, and I hope it might be yours too.” — Nancy, Founder