HERD

HERD designs stylish and hardworking bags for stylish and hardworking people.

HERD bags are for all people who need to carry stuff, for themselves or others. A fleece in case it turns cold, gym kit under your desk, the quick shop for everything you left off the online order, towels for the beach, the five things you grab in the minute before you leave the house, the foldable shopper for when your luggage is overweight…it’s a long list.

HERD was started by Nancy Powell. After years of advising well known brands on sustainability, she decided to take everything she had learned about bags, recycling and brands to set up HERD. Nancy is mother of three young children and Chief Herder in her family.

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